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From the local boutique that calls you the moment a new outfit comes in to the hardware store that’s always stocked with supplies you need, small business owners are always ready to assist their fellow residents.

Local chamber and community leaders as well as business owners are encouraging shoppers to remember “Small Business Saturday” when shopping Nov. 30 and all year long.

Retailers rely on the Christmas shopping period – the days between Black Friday and Christmas – for some 80 percent of their annual sales.

The day is part of a nationwide campaign which American Express founded in 2010.

The purpose is to ensure that traditional, small brick and mortar businesses stay alive. Local support is how these businesses stay afloat and how they give back to the community weekly.

Think one day doesn’t make a difference? Think again.

In 2018, 104 million shoppers spent an all-time, one-day record high for Small Business Saturday, shelling out $17.8 billion to local merchants.

The Andalusia Area Chamber of Commerce is rewarding those who shop locally.

It’s easy to get your award, too.

Shop at any local business on Small Business Saturday. Then, bring your receipt with you to the Andalusia Area Chamber of Commerce, located at 700 River Falls St., and you’ll receive a free pass for Springdale on Ice.

“We appreciate all of our small businesses and those who chose to shop locally,” Andalusia Area Chamber of Commerce Executive Director Chrissie Duffy said. “Which is why, in recognition of Small Business Saturday this weekend, we are offering a reward to those who do just that. Anyone who shops locally on Small Business Saturday this year can bring their receipt by the Chamber for a free ice skate rental at Springdale on Ice. Remember when you spend you money elsewhere, you are helping support someone else’s economy and paving their roads, helping their schools. There’s a price associated with shopping other places. You’re forgoing helping your own community.”

Among local merchants open today:

Ward and Co.:

Saturday – 8 a.m., until 5:30 p.m. With any purchase of Oakley, Ray Ban, Persol or Maui sunglasses, customers get a free Auburn or Alabama hat. 

Walkers:

Saturday – 9 a.m., until last shopper. 40 percent off all ornaments. 25 percent off all Christmas gift items. Pictures with Santa from 10 a.m., until 1 p.m., for Small Business Saturday.

Christopher’s Fine Jewelry:

Saturday – 9 a.m., until 2 p.m. Storewide sale 25 to 50 percent off.

Town and Country:

Saturday – 10 a.m., until 2 p.m. Andalusia Co-op:

7 a.m. until noon on Saturday.

Utopia Salon + Boutique

Saturday from 9 a.m. until 3 p.m.